The day was first introduced in 1991 to raise awareness about diabetes: its causes, its prevention and the devastating effects it has on human lives and healthcare systems worldwide.
World Diabetes Day is 14 November - the birthday of Frederick banting, whose work with Charles Best led to the discovery of insulin in 1921.
This year it is also the 10th anniversary of the blue circle - the international symbol for diabetes. The blue circle was created in 2006 to support a campaign for a United Nations Resolution of Diabetes as a response to the growing global diabetes pandemic. The circle symbolises posivitity, unity and strength and the blue reflects the colour of the sky and the flag of the United Nations.
Every World Diabetes Day, Novo Nordisk partners with the International Diabetes Federation (IDF) to unite people with diabetes, employees, partners and the general public with a call to change diabetes.