Our Vision...

We will be the world's leading diabetes care company.
Our aspiration is to defeat diabetes by finding better methods of diabetes prevention, detection and treatment. We will work actively to promote collaboration between all parties in the health care system in order to achieve our common goals.

We will offer products and services in other areas where we can make a difference.
Our research will lead to the discovery of new, innovative products also outside diabetes. We will develop and market such products ourselves whenever we can do it as well as or better than others.

We will achieve competitive business results.
Our focus is our strength. We will stay independent and form alliances whenever they serve our business purpose and the cause we stand for.